Mini Mouthz

The Challenge

Jacqueline Klein is a speech, myofunctional, and feeding therapist specializing in pediatric care. She needed a brand that would resonate with parents—warm, approachable, and professional—while clearly communicating her specialized services. The brand also needed to work across multiple touchpoints: website, social, and physical collateral for referral partners.

The Approach

The logo design captures the essence of the practice: playful but professional, with a focus on the "mini mouths" being helped. The color palette is warm and inviting, standing out from the clinical feel of many healthcare brands while still conveying expertise.

The website was built to educate parents about services they might not fully understand—myofunctional therapy, feeding therapy, tongue tie assessments—while making it easy to book consultations. Clear service descriptions, parent-friendly language, and prominent calls-to-action guide visitors toward conversion.

Marketing collateral included rack cards for pediatrician offices and business cards for networking. The social media strategy focuses on educational content that positions Jacqueline as a trusted expert, driving referrals from both parents and healthcare providers.

The Result

Mini Mouthz has seen increased site traffic and consultation bookings. The cohesive brand presence across digital and print has helped establish the practice as a go-to resource for pediatric speech and feeding therapy. The educational materials have helped parents understand their children's needs, leading to more informed consultations and better treatment outcomes.