Building a warm, professional brand for a pediatric orofacial myofunctional therapy practice that connects with families.
Jacqueline Klein, CCC-SLP
Healthcare / Pediatric Therapy
Brand Identity, Website, Collateral
Increased patient inquiries
Jacqueline Klein is a licensed speech-language pathologist specializing in orofacial myofunctional therapy—a treatment that helps children with breathing, swallowing, and speech issues. She needed a brand that could explain complex medical concepts in an approachable way while building trust with parents.
The challenge: make medical therapy feel warm and welcoming, not clinical and intimidating.
We developed "Mini Mouthz" as a friendly, memorable brand that speaks directly to parents. The soft sage green palette and lip icon create warmth while maintaining professionalism. Every touchpoint—from business cards to educational rack cards—was designed to educate and reassure.
Since launching the new brand, Mini Mouthz has seen a significant increase in website traffic and patient inquiries. The educational materials help parents understand their children's needs, leading to more informed consultations.