Dr. Slava Shut

The Challenge

Dr. Slava Shut is a physical therapist with a unique approach to chronic pain—one that goes beyond traditional treatment to address the whole person. He wanted to build a personal brand that would establish him as a thought leader, attract coaching clients, and support a MasterMind program. The challenge: translate complex health concepts into accessible, engaging content.

The Approach

We developed the "4 Pillars 4 Life" framework as the foundation of his brand—a clear, memorable structure for his holistic approach to health optimization. This framework became the organizing principle for all content: social posts, podcast episodes, and course materials.

The social strategy focused on short-form educational content that demystifies chronic pain. Each post was designed to deliver immediate value while pointing toward deeper engagement with his coaching programs.

For the podcast, we developed a content calendar, episode structure, and promotional strategy. The show positions Dr. Slava as the expert host, bringing in guests that complement his expertise while building his authority in the space.

The Result

Dr. Slava has established himself as a thought leader in holistic life optimization. The 4 Pillars framework has become the backbone of his coaching practice, with clients enrolling in his MasterMind program and engaging consistently with his social content. His podcast continues to grow, reaching audiences seeking guidance on chronic pain relief without medication.