Tapouts

The Challenge

Tapouts offers science-backed weekly sessions that help kids manage anxiety, process big emotions, and build confidence. The challenge: create social content that resonates with parents searching for help, stands out in a crowded wellness space, and drives traffic to the platform—all while maintaining the brand's warm, approachable tone.

The Approach

We developed a content strategy built around parent pain points: the daily struggles of managing kids' emotional outbursts, anxiety before school, bedtime battles. Each piece of content was designed to acknowledge the challenge, offer a quick insight, and point toward Tapouts as the solution.

The visual strategy uses consistent templates that stand out in feeds—clean, colorful, and instantly recognizable as Tapouts content. Educational carousel posts break down complex emotional concepts into parent-friendly tips, while testimonial content leverages real family stories to build trust.

The content calendar balances educational posts with promotional content, ensuring the feed provides value while consistently driving toward conversions.

The Result

The social content strategy has contributed to increased site traffic and helped Tapouts grow its community of families. By leading with real quotes from families who've seen results, the content creates immediate credibility. The consistent visual style has strengthened brand recognition across social channels.

Learn more: Visit Tapouts →